Continuing to meet established customer needs and wants

How to Know What a Customer Needs & Wants |

continuing to meet established customer needs and wants

Understanding customers is a science that takes many new business owners a while to master. At the end of the day, customers want two things from you: 1. Meeting the objective needs and subjective wants of customers to drive Once you have established the expectations of your customer, then. Find out what level of customer service your customers expect. If you want to provide good customer service, you should know the needs of the customer and .

It's a good idea to review your USPs regularly. Can you tailor your products or services to better match your customers' needs? Consider asking your customers why they buy from you. It's also useful to check constantly what your competition is doing. Remember - if your competitors are doing the same, your USP isn't unique any more.

What do you know about your customers? The more you know about your customers, the more effective your sales and marketing efforts will be. It's well worth making the effort to find out: For information on targeting decision-makers, see our guide on how to target the right people in an organisation.

3 Ways to Meet Customers’ Needs

You can learn a great deal about your customers by talking to them. Asking them why they're buying or not buying, what they may want to buy in the future and asking what other needs they have can give a valuable picture of what's important to them. Strong sales are driven by emphasising the benefits that your product or service brings to your customers.

If you know the challenges that face them, it's much easier to offer them solutions. It's also well worth keeping an eye on future developments in your customers' markets and lives.

How To Identify Customer Needs And Wants

Knowing the trends that are going to influence your customers helps you to anticipate what they are going to need - and offer it to them as soon as they need it. You can conduct your own market research and there are many existing reports that can help you build a picture of where your customers' markets - and your business - may be going. The customer's current supplier Chances are your potential customer is already buying something similar to your product or service from someone else.

Before you can sell to a potential customer, you need to know: Generally people are very happy to offer this information, as well as an indication of whether they're happy with their present arrangements. If you can find out what benefits they're looking for, you stand a better chance of being able to sell to them.

The benefits may be related to price or levels of service, for example. Are there any benefits your business can offer that are better than those the potential customer already receives? If there are, these should form the basis of any sales approach you make.

continuing to meet established customer needs and wants

Ten things you need to know about your customers Who they are If you sell directly to individuals, find out your customers' gender, age, marital status and occupation. If you sell to other businesses, find out what size and kind of business they are. Establish How Customers Shop Some customers prefer to do their research online and then they purchase online, as well. Others will research and choose their products, but will prefer to buy them in brick-and-mortar stores.

Still, others want to shop the old-fashioned way and do everything in the store. This is also when there is potential for establishing how they shop, as to whether it is a spur-of-the-moment, impulse purchase or is a purchasing decision that has resulted from a measured, cautious decision.


Studying these patterns will enable businesses to know how to lay out their stores, both virtual as well as brick-and-mortar stores.

Understand Why Customers Buy What They Buy Identifying which customer types make up your your target market and then establishing how they shop, will inform you as to why customers buy the products they buy. Do customers favor particular brands over generic counterparts?

Do they watch their money very, very carefully? Do they make choices based on impulsive or emotional needs, such as buying to keep up with the latest trends and fashions?

3 Ways to Meet Customers’ Needs

Maximizing the number of things offered that suit what customers want is the key to lasting in business. Listen to What Customers Say Customers speak with their dollars but they also speak loudly on social media and in person.

continuing to meet established customer needs and wants

As tough as it can sometimes be to hear critiques of the goods or services you offer, it is invaluable information that no marketing strategy can give you.